An introduction to my Trello board of marketing resources
This is a public Trello board I created in July in response to a large number of questions on Quora that I was seeing on the topic of inbound marketing, as well as how to execute a marketing strategy on a shoestring budget for startups.
This time last year (early 2015), I knew absolutely nothing about marketing. But thanks to vast amounts of quality content produced by the likes of Hubspot, Content Marketing Institute, Buffer, Moz, Quicksprout, Vero and Social Media Examiner (etc, the list is a long one), there are tons of articles, guides, templates available on the internet. And by reading a lot (and when I say a lot I mean A LOT), I was able to pick up the gist of inbound marketing and get Inbound Certified by Hubspot.
Trello was one of the tools that I learnt about, used by many content editorial teams. But not just content – from SEO to website design to social media marketing, Trello is a superb tool when it comes to managing several moving pieces and collaboration across multiple team members.
When I had finished my project with The Learning Lab, I found a Trello card that I had made – a comprehensive checklist of to dos before a website redesign. I thought it would be fun to clean it up, put it on a public board and tweet it to the author of the checklist. So I created a public board just for website redesign and messaged the author, Andy Crestodina from Orbit Media to let him know that anyone of his readers could make use of it.
— Deborah Kay (@debbiediscovers) June 9, 2015
@debbiediscovers Looks great, Deborah! Thank you! Quick Q: Are you a blogger? I'm doing a big survey of bloggers and I'd love your input…
— Andy Crestodina (@crestodina) June 9, 2015
What I did not know at the time was that Andy is one of the top 100 most influential content marketers in the industry as listed by Onalytica. That was quite fulfilling.
I found more cards that I wanted to share, so I started making more and more cards and it got to a point where I felt I had to put an end-to-end marketing strategy together (starts with SEO, ends with CRM / NPS). It’s not perfect – there are many segments that I feel are weaker (e.g. I’ve been trying to beef up the social media and the blogging section), but I’m slowly updating it. It’s been more than 6 months since I made the board public and it was recently shared by Trello:
— Trello (@trello) January 8, 2016
According to Twitter Analytics, it has earned 368 engagements since Trello tweeted about it. I also receive random notifications on Medium or via the board itself when new people discover it – e.g. when I shared a Site Point resource on free marketing resources
Why would I share all my research?
I did question if I should just open the Trello Board to anyone – I had worked really hard to accumulate and curate all the research from a lot of different sources. What would I get out of sharing it? Even worse, what if people criticised it? However, as I was learning about inbound, I have been influenced by three people in particular – who are so generous in sharing their knowledge – that I was inspired to do the same.
1. Annie Cushing:
One is Annie Cushing, founder of Annielytics, SEO and analytics expert as well as guest writer for Search Engine Land. Annie put together an SEO google sheet of (literally) hundreds of tools to help other marketers doing SEO, broken up into 14 sections to “reduce that feeling of overwhelm by providing a framework for audits” as her “little gifts to the industry”. (The comments are almost as priceless as her sheet itself.)
2. Jim Daly of Vero
My second source of inspiration is Jim Daly, Vero’s content marketing head and blog editor. Vero is an Australian email marketing company that is the epitome of content marketing and believes in “giving away all their secrets”. Their blog features a ton of valuable resources for any email marketer. In particular, one piece of “epic content”, their guide on Email Marketing Best Practices: 20 Tips for Dramatically Better Email published in April 2014, resulted in 43,000+ page views and over 300 links. Since then they’ve produced a number of other epic pieces of content.
- The Ultimate Guide to Successful Email Marketing
- 50 Marketing Blogs You Should Read Every Day
- The Complete Guide to Transactional Email
This is a must read resource for any email marketer – where you will find case studies and email templates and examples of companies like Amazon, AirBnB, TripAdvisor and so on.
Vero’s CEO, Chris Hexton said:
3. Seth Godin